Cycling is currently a hot topic for the City of Amsterdam. This is essential, to ensure the bike does not become a victim of its own success. The City of Amsterdam, therefore, wants to gradually transform the inner ring road (the Binnenring), from Sarphatistraat to Leidseplein, into a continuous corridor for public transport and cyclists: reliable, safe for traffic and attractive. Where the car is the guest. A complex assignment, with VINU taking on the roles of project manager, project leader and strategic stakeholder manager.